Test and Evaluation: As it relates to usability testing, the terms 'test' and 'evaluation' have very different meanings. When conducting a test, you can collect considerable objective data; but when conducting an evaluations, you are usually limited to collecting a limited amount of subjective or ‘softer’ observational data. The ‘tests’ provide an opportunity to make changes, then to retest, and then to statistically determine if reliable improvements actually have occurred. The ‘evaluations’ can assist you in identifying possible weaknesses in a site, but do not provide an objective way to statistically measure any improvements once changes are made.

Instructions: To make it more convenient for you to find the testing or evaluation tools in which you are most interested, this list of tools can be first filtered (selected) by major category, and then sorted within each category. For example, you first can select the ‘Mouse Tracking Evaluations’ category, which will show all of the tools on that topic. You then can click on the WebRank Stats: Higher (better) option, which will sort the ‘Mouse Tracking Evaluations’ tools by popularity, with the most popular (as determined by WebRank Stats) shown first. To find out more information about each tool, and to make a purchase (where possible), simply click on the tool’s tile.

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*These organizations usually have more than one product associated with their main URL. This makes it difficult to determine which specific tool has the most traffic.