Once the problems were better understood, and several solutions had been proposed, we created several competing wireframes to see which would best elicit the success levels we were seeking. All of these eventually were combined into three homepage wireframes (A, B, and C). After only one test, B was eliminated and the final two wireframes (A and C) were tested ‘head-to-head’.
We had 65 participants attempt to complete 136 scenarios (68 using Wireframe A and 68 using Wireframe C). Each participant spent about one hour completing the scenarios using Wireframe A and then Wireframe C, or Wireframe C then Wireframe A. [Read more…]